Thursday, 21 July 2016


Exclusive diamond jewelry brand launched
·         KarishmaTanna (famous television actress) launched velvet box
New Delhi: Velvet Box, An exclusive diamond jewellery brand was launched by the famous TV Celebrity, Karishma Tanna, whose beauty and appeal has often been described as iconic and gave Delhi an unforgettable design experience at Radisson Blu Hotel, Paschim Vihar. Velvet Box by Aarty & Pooja has showcased its breathtaking collection at their latest venture, brand that houses the exquisite range of diamond jewellery. Karishma Tanna launched Velvet Box; the unique brand along with Ms. Aarty & Pooja – Owners of Velvet Box, a brand that stands for finest design in market.

Their exquisite jewellery showcased the finest diamond jewellery and designer collections that exemplify the high standards of material and value that the discerning clients seek. VELVET BOX is an ideal one stop destination for discerning customers to buy specific jewellery as per their interest and enjoy an exceptional shopping experience as it offers product individualization and personalized service.

“KarishmaTanna has been associated with Velvet Box for the first time and hopefully this association will go in future too” said Ms. Aarty Mittal Garg, Director, Velvet Box.

Velvet Box is particularly aimed at young & fashion-driven shoppers as it offers various interactive features. It offers wide range that starts from thousands to lakhs. 

Pooja Singhal, Director, Velvet Box says "Our jewellery epitomizes elegance and sophistication. Its intricate detailing creates bespoke designs that are meant to stand out. This is a perfect blend of classic, majestic designs with a modern soul and it’s meant to represent a complete woman."  

“This range is not just tasteful, intricate and subtle but versatile as well. Our design symbolizes excellence and sublimate that would appeal to and resonate with the modern Indian woman in a way no other collection does. From rings that could be the promise of a lifetime to brilliantly crafted neckpieces to eardrops that are the expression of poise, Velvet Box is creating new horizons for jewellery and art.  This is going to be the ultimate high end shopping experience. We are spreading our wings as a brand and we are really excited” added Aarty Mittal Grag.

“I am honored to be a part of such great launch. At such young age these two young ladies Aarty & Pooja have come up with such brilliant brand which simplifies such beautiful designs.” Expresses Karishma Tanna. “What I really like about the collection here is that it's traditional yet modern which represents the best of both worlds” she added.

Velvet Box will deal with the limited customers as of now and plan to start a boutique store soon to reach maximum customers and offer them a magnificent diamond collection at one store. 

Aarty & Pooja with Shikkha Sharma & Karishma Tanna

Shikkha Sharma with Actress karishma Tanna


Aarty & Pooja


Actress Karishma Tanna